© Reuters. Abu Dhabi Grand Prix

(Reuters) – British-Korean driver Jack Aitken, overwhelmed by the response he acquired from followers in South Korea after his Formulation One debut final 12 months, hopes to make use of his newfound assist to catch the attention of groups trying to faucet into the East Asian market.

Aitken made his F1 debut for Williams (NYSE:) on the Sakhir Grand Prix as a substitute for George Russell, who stood in for Lewis Hamilton at Mercedes after he examined optimistic for COVID-19.

Aitken, born in London to a Scottish father and Korean mom, mentioned he had made waves in Korea regardless of a Sixteenth-place end in Bahrain.

“There was a giant response – greater than I anticipated – which was wonderful as a result of historically Formulation One hasn’t been as standard in Korea,” he advised the South China Morning Put up.

“Curiosity in motorsport continues to be younger. We do have a variety of Korean followers getting in contact and plenty of who observe the races due to my heritage. I’ve had a variety of questions asking about how you can become involved.”

Formulation One has lengthy expanded from its European origins, with Japan added as the primary Asian venue in 1976, adopted by Malaysia, which later departed. China joined the listing in 2004, Singapore in 2008, and there at the moment are additionally races within the Center East. South Korea hosted 4 races between 2010 and 2013.

Aitken mentioned his focus can be to assist enhance motorsport’s reputation within the area.

“It is properly documented that motorsport is just not low cost and also you want to have the ability to be marketable,” he mentioned. “Markets within the East are very engaging and Korea is certainly excessive up on that listing.

“In the event that they (producers) can utilise me to make themselves extra marketable, that is an actual plus.”

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